above is the visual advertisement i chose for the assignment. It is an absolut alcohol ad that portrays times square in new york as being filled with art, unlike its usual state of being overrun by advertisements and billboards. Times square is also one of the busiest and most congested areas of new york and the advertisement shows it as being farely sparse, with barely any cars and only a handful of people. the advertisement reads "In an Absolut world." trying to convey that life is like that, less stressful, more beautiful, more, less congested and more easy going when you, the viewer of the advertisement drinks absolut vodka. When i see the advertisement i am first directed to the center of it and identify where the place is. I realize its time square and next i am directed to read the words "in an absolut world" and see the image of the vodka bottle. After that i am directed to look at the details of this ad and realize why the picture portrays an absolut world. I am sort of encouraged to read more of why absolut vodka makes the world more artsy, but at the same time i feel as though the asvertisement speaks for itself and needs no further explanation. But if there were and explanation to the advertisement i would be encouraged to read it. (
There was no link or further information with this advertisement...)
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